Music promoters must treat clients well to succeed — Adenike Adeniji

An entertainment promoter and the Chief Executive Officer of Anik Entertainment, Adenike Adeniji, has revealed what she believes are top qualities that will propel a successful entertainer to the top.

Speaking with Saturday Beats, Adeniji said, “A good music promoter must be able to manage clients and situations. In this business, you meet lots of people with all sorts of characters and you must be able to manage them. You must also be humble but strict. Before you invest in any business, you need to do your research. Never say you are doing it like a favour. I have realised that there’s no favour or sentiment in business.”

Explaining her foray into show promotion, the United Kingdom-based promoter stated, “I have always loved entertainment. I once acted in two movies, but I was discouraged by my parents, so I left it. Right now, I promote events. I bring in artistes to the UK for shows. I still love acting, but I’m planning to go into movie production. I am currently working on some movie projects.”

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